Factors Influencing Purchase of FMCG by Rural Consumers in South India: An Empirical Study
نویسندگان
چکیده
منابع مشابه
an investigation on influencing factors on tourists shopping attitude of iranian handmade carpet in isfahan
چکیده ندارد.
15 صفحه اولThe Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India
Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...
متن کاملFactors Influencing Online Shopping Behavior of Urban Consumers in India
This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering dem...
متن کاملFactors influencing Chinese Consumer Online Group- Buying Purchase Intention: An Empirical Study
Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Purpose: The purpose of this study is to contribute to the Technology Acceptance Model, incorporating ot...
متن کاملFactors Influencing Consumers’ Acceptance of Mobile Marketing: An Empirical Study of the Chinese Youth Market
The purpose of this paper is to examine factors affecting consumers’ acceptance of mobile marketing in China. The author draw on technology acceptance and uses and gratifications theories to develop a conceptual model of antecedent factors and marketing-related and valuebased mobile activity related to the acceptance of mobile marketing practice. The conceptual model is tested using data collec...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Business Research and Development
سال: 2012
ISSN: 1929-0977
DOI: 10.24102/ijbrd.v1i1.138